Black Betty

Restaurant

Black Betty ownership noticed that their marketing concepts were not consistent across all their materials. The goal for our team was to establish a solid art direction while maintaining their current brand. We have been able to re-align their artwork and marketing materials to a level of consistency that has helped to solidify their identity while staying true to their brand definition.

Since then, Black Betty has seen an increase in online and corporate bookings as well as traffic during their Friday and Saturday night events. The new design also highlighted key menu items, leading to an increase in high margin menu items , which translated to a strong increase in sales. Black Betty continues to be a client, and we always look forward to working with them.

Strategic Planning | Account Servicing | Creative Services | Digital Marketing Services

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