Northern Lights Music Festival


Northern Lights had established its brand one year prior to onboarding our creative team. Although it was established, the Northern Lights team felt their brand was not as memorable as they would have liked it to be. The original artwork was simple imagery of the Northern Lights. In order to keep the identity of the brand intact, we simply explored their art direction from a new angle. From there, we incorporated the now iconic space astronaut, integrating aspects of the original concept into the new imagery. This amped up the visual impact to create a lasting impression. They continue to use our art direction in their marketing materials today.

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