Bensonhurst Pizza Co.


The owners of Bensonhurst came to us with a distinct name and concept in mind. We worked with them to create an art direction and bring their vision to life. They aimed to become the first authentic New York pizza company in Calgary, naming their restaurant after the Brooklyn neighbourhood in N.Y. and designing their interior to resemble gritty N.Y. cityscapes. The challenge with this one was for us to interpret and accurately execute the owner’s clear vision. Blackwater played a key role in creating branding, art direction, menus, promotional materials and uniforms for staff, keeping all materials consistent with the New York, east coast vibe.

We continue to work with Bensonhurst today and remain their agency of choice.

Strategic Planning | Account Servicing | Creative Services | Media Services | Digital Marketing Services | Events, Sponsorship & Promotions