Badlands Music Festival

Entertainment

Badlands Music Festival is a DJ centered music festival that celebrated its inaugural year during the first week of Stampede 2013. Showcasing headline acts from around the world, the team at Badlands needed to create a compelling brand. Our goal was to design something that could become iconic, and could act as a symbol for years to come…not simply a one-off event poster. Badlands Music Festival aimed to compete with major world music festivals such as Coachella and Lollapalooza. Blackwater played a key role in all aspects overseeing the production, talent and management including: ticketing, staffing, venue, marketing and promotion.

Badlands Music Festival ended up selling 50 percent of their tickets within the first few hours of launching. Sales continued to grow with traffic coming from Canada, USA and even as far as South Korea and Denmark. Total attendance over the three days was just over 15,000 and the festival completely sold out by the final day with guests having to be turned away due to capacity. Merchandise sales were very strong, and continued to sell months after the festival ended, still being worn today.

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