A roadmap is the key to facilitating a successful strategy. Based on the most important market/customer needs, we use roadmaps to determine linked product drivers, product feature evolution, and technology plans. This also enables our team to identify risks to the plan and future actions needed to implement the strategy. Roadmaps also communicates the plan to decision makers, customers, suppliers and other stakeholders. In an organization, roadmaps provide the basis for integrated management of product and technology portfolios.