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03 Feb

About Us

About Us

We are a team of mentally unstable, yet highly creative masterminds. Some may call us crazy but pushing the boundaries is what sets us apart. We take pride in establishing strong relationships with our clients and providing them with exceptional service, high quality work and reliable support. Here at Blackwater, we consider ourselves the “un-agency,” because we like to do things differently. While budgets are important, long-term business relationships and client satisfaction are what really matters to us.

We work with clients to understand their goals and needs and recognize that they are also experts in their own domains. We listen (weird right?) to what they want out of a partnership, because hiring Blackwater is working with a partner, not just hiring an agency. We understand the needs you have, regardless of budget. We know that you sometimes have very short deadlines and we have no problem with that. We are known for our ability to produce quality work with a quick turn around.

The method to our madness is having a diverse, well-rounded team with unique strengths. This creates a collective network to support our clients in achieving their goals in an effective and efficient way. We value collaboration over competition and are a crew that truly enjoys working together. Our philosophy is that by allowing every individual, artist or business to utilize to their strengths, we maximize the outcomes for both clients and ourselves.  We know that with the right creative minds possibilities are endless. Teamwork makes dream work.

Our Advantage

Common Business Model –

We’ve worked in the big agency world and we know all too well how they operate. Your goals are secondary to budget and agency profitability. While that works great for the agency, it rarely works well for your business. The costs of build-out, leasing, legal services, accounting and staffing needs are just portion of the headache that can come with starting a new business. Most agencies are equipped to provide you with a pretty package of branding materials for launch. However, their commitment to you usually ends there leaving you with just the initial set of materials and a hefty invoice but no support to create new materials or support tools.

Our Business Model –

  1. On Boarding

Cash flow is the lifeblood of any business; we get that. But at Blackwater we don’t believe that the above model is a fair way to do business. Instead, our business model is built on long-term relationships and primarily functions on a retainer basis. This means we are able to front load the bulk of those key launch materials while spreading out your cash flow over a longer period of time. After you launch, we’re still right there.

  1. Continued Support

We prefer to say yes, and we deliver. Need to redo the menu? No problem. Need more online materials? No problem. Need to tweak the art direction. No problem. Happy with current materials but would like to brainstorm some new ideas? We’re happy to help.

  1. Partnership

At Blackwater we are not as concerned with your budget as we are with your needs. Our partnership-based relationship pushes us to bring you quality tools that help you meet your goals. Blackwater is an all-in-one, in-house marketing team. This means we’ve got all your designer, web development, strategist and media buyer skill sets under one roof, eliminating excess outsourcing, which can often rack up budgets and extend deadlines. Blackwater is a people business and as we’ve grown, we’ve continued to add skilled team members that fit not only our culture, but our clients as well. Now we’ve grown to the point where we have all the tools at your disposal… and we’re ready to hustle.

What does this mean to you?

For a fraction of the cost and hassles of an “agency,” you have access to many of the key marketing services you need on as as-needed basis. We deliver quality work, promptly, with your best interest in mind. That’s the Blackwater way.

Our Benefit

A brand is often defined as a “A name, term, design, symbol, or any other feature that identifies a seller’s good(s) or service(s) as distinct from those of other sellers.”Blackwater knows that a brand is more than that. A brand lives and evolves in the minds and hearts of potential customers. With the endless number of choices offered to consumers these days, many companies are looking for unique ways to connect with consumers; your brand helps set you apart from the competition. So think about it, how do you stand out? Do you stand out at all? This is where we come in; to distinguish you from the rest.

 

A brand is a person’s gut feeling about a product, service, or company.

-Marty Newmeier, The Brand Gap

 

Consumers love and trust brands – two small words with a lot of impact. They believe in the inherent superiority of the experience so much, that even in a negative economy, 60% are often or always willing to pay more for it. Creating an identity that resonates with your consumer is vital. This is what we do.

We are about creating lasting impressions and brands that people will recognize even when the name is not present. People tend to do business with companies they are familiar with. If your brand is consistent and easy to recognize, it will help people feel more at ease when purchasing your product or service.

A memorable brand generates referrals. People love to tell others about the brands they like. People wear, eat and listen to brands, and are constantly telling others about the ones love. On the flip side, you can’t tell someone about a brand you can’t remember.

Here at Blackwater we recognize that your brand isn’t only geared towards customers, it is just as important that your brand provides motivation and direction for your staff. A clear brand strategy provides the clarity that your staff needs to be successful. It tells them how to act, how to win, and how to meet the organization’s goals.

The best branding is built on a strong idea; an idea that you and your staff can hold on to, commit to, and deliver upon. This is where the magic happens, for your business and the consumers.

If you don’t believe us, how about when these sources say it?

Branding is fundamental. Branding is basic. Branding is essential. Building brands builds incredible value for companies and corporations. – Forbes

The best branding today is based on a strong idea. The best brands have remarkable creativity in advertising to help them break through people’s wall of indifference to create brand heat and product lust. – Forbes

Products have life cycles. Brands outlive products. Brands convey a uniform quality, credibility and experience. Brands are valuable. Many companies put the value of their brand on their balance sheet. – Forbes

Inaccurate branding of a new business can make it difficult for people to grasp why the business exists in the first place. – New York Times

Maintain your brand. One rule of thumb is that when you start to become tired of your logo, tagline, and branding efforts, that’s most likely when they are sinking in with customers. – AllBusiness.com

Fully commit to branding. Treat all functions of the company, from product development to sales, as integral aspects of your brand. – AllBusiness.com

Fun Facts about Marketing

– Every 20 minutes on Facebook 1 million links are shared, 2 million friends are requested and 3 million messages are sent

– Facebook has a daily audience greater than 2 Super Bowls and 6X that of Hockey Night in Canada

– Articles with images receive 94% more views. – Jeff Bullas

– 90% of consumers find custom content useful, 78% believe the organizations behind the content are interested in building good relationships. – McMurray/TMG

– Social media produces almost double the marketing leads of trade shows, telemarketing, direct mail, or PPC. – Hubspot

– Approximately 46% of online users count on social media when making a purchase decision. – Nielsen

– Out of all organizations leveraging content marketing programs, 48% say their efforts are resulting in engagement with customers and prospective clients, and 41% are seeing an increase in brand awareness. – Marketing Land

– Nearly two-thirds of people are visual learners, and visual data is processed much faster by the brain than is text. – SocialTimes

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